Why tags matter on YouTube

Tags help YouTube understand your video content. That can improve the video reach. Without tags, your video may not show in related search results.

How to add tags in YouTube Studio and via API

In YouTube Studio open the video details page. Scroll to the Tags field under the description. Type your tags separated by commas. Save your changes.

To add tags via the YouTube Data API, include them in the snippet section. Here is a sample request body:

{
  "snippet": {
    "categoryId": "22",
    "title": "Your Video Title",
    "description": "Your video description",
    "tags": ["tag1", "tag2", "tag3"]
  },
  "status": {
    "privacyStatus": "public"
  }
}

Tips for choosing effective tags

Use key terms that describe your topic. Include variations and related phrases. Keep tags relevant to avoid misleading viewers. Limit tags to the most important ones. Review tags from similar top videos for ideas.

Conclusion

Adding the right tags can boost discovery. Follow the steps in Studio or API. Use clear and relevant tags to help viewers find your video.